(Levelland 2004 Comprehensive Plan)
A Main Street Program must include measures to improve the overall quality of the downtown area.
- Development, maintenance of a website that advances business and development.
- Capitalization on an "Anchor-store or business" as a stimulus and opportunity for downtown economic activity and way-finding signage to interconnect the area and the downtown.
- Media/Marketing effort to include TV spots, radio spots, newspaper ads, a preservation awareness week, Main Street brochures, and marketing efforts through partnerships with downtown merchants.
- Creation of an advisory board and Main Street workshops
- Volunteerism: as needed, volunteers would be recruited for various activities aimed at
improving the downtown and Main Street Program - Recruitment of a chain store to help anchor downtown economic activity
- Downtown business networking lunches
- Research Arts and Entertainment Districts
- Replacement or upgrade infastructure and improvements of accessibility
Festival Concepts:
- Farmer’s Market
- Christmas on the Square
- Monthly Retail Event
- Summer Fest
- Clarissa Bi-Annual Rodeo
- Snowmobile race weekend
Design Guidelines:
- Temporary gateway entries
- Permanent gateway entries
- Year-round lighting on buildings
- Streetscaping (benches, planters, trashcans, etc.)
- Landscaped parking
- Public art
Future Main Street Considerations:
- Hotel recruitment
The downtown strategy should be one that fosters a pedestrian friendly and attractive environment and in turn bringing economic success and civic pride.
- Historic tourism
- Museum
